Managing mobile advertising campaigns on one of the world’s largest advertising networks.
At a Glance
For AppLovin, one of my long-term clients (since late 2012), I’ve redesigned the admin interface, which is used to manage AppLovins’ mobile ads that do reach more than one billion users per month.
To ensure extendability of the three main sections (user acquisition, re-engagement and account settings), each section has its own sidebar navigation, which slides out on mouse over and reveals additional navigation options.
Animated navigation and tabs
Advertisers can create reports of their expenses, revenue and many other measurement parameters.
Reports are presented as interactive graphs with detailed information for each day of a running campaign.
Creating a new advertising campaign
Creating new campaigns is easy and fast.
Editing campaign details
The method for editing a campaign follows the same pattern, but to ensure fast navigation within a form that can grow quickly because it has many different parameters, there is a fixed navigation sidebar on the left that scrolls to the specific form part when a user clicks a link.
If the advertiser just wants to adjust some of the most important data of a specific campaign, this can be done via the quick edit panel, directly from the campaign’s overview page.
Each campaign has set targets and ads that are presented with tabbed tables on the campaign detail page.
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